Round Up, an Israeli NPO that helps local NGO by raising funds. Each time someone charges their credit card, the amount is rounded up to the nearest shekel, and the remaining agurot are donated to charities of their choice. The current inititive is supported by the Headstart Group, and is raising funds on behalf of residents of southern Israel and the defense and security forces. The funds are earmarked to provide a response to medical and emotional needs, to ensure that the families left homeless have food, clothing and hygiene products, and to take care of IDF soldiers on the battlefield and on the home front.

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