Evolution of the Mosaic United logo

In the ever-evolving landscape of the world today, institutions must continually adapt and innovate to meet, achieve, and exceed their goals.  So too, the image they project to the world must evolve to match those intensive efforts to achieve excellence.

Before October 7th, we initiated a plan to replace our logo for the reasons you will find below.

Amidst the current challenges facing the Jewish people in Israel and around the world, we asked ourselves if this is the right time to make public a new logo, and came to the conclusion that our logo’s reinforcement of the theme of unity makes its quiet debut another small marker of a broader commitment to our shared values and collective strength in these turbulent times.

In that spirit, we are pleased to unveil a refreshed version of Mosaic United’s logo as well as those of our initiatives.

The choice of colors, typography, and overall design aesthetics has been carefully curated to exude energy and freshness – as well as convey specific ideas and messages.

We set before ourselves three goals when undertaking this effort.

  1. Unity in diversity: In a strategic move, Mosaic has shifted from each project having its own distinct language, fonts, and logo to a more unified visual identity. The core logo acts as a unifying thread, weaving together the shared values and overarching mission of Mosaic. It communicates a sense of togetherness and collective strength. Simultaneously, the innovative design allows each initiative within Mosaic to express its individuality within the broader framework.
  2. Showcase our spirit of innovation: Our commitment to innovation and agility is a central theme in the logo refresh. While we operate in the world with storied, established organizations, we bring a spirit of innovation and dynamism to our work, inspiring and implementing the new and bold.  The dynamic visual elements and fluid lines represent the company’s ability to move quickly, adapt to changes, and stay ahead in a competitive market. The logo serves as a visual testament to Mosaic United’s culture of innovation, encouraging a mindset of constant improvement and forward-thinking.
  3. Represent our youthful nature: Since our founding, Mosaic has been dedicated to serving under-engaged young Jews.  Yes, we continue to act as an institution in the Jewish world.  But we also want our face to the public to appeal to our end users who are young Jews globally.

Mosaic United’s redesigned logo is more than just a visual update – it’s a confirmation of the organization as a youthful, innovative, and unified force in the Jewish world. By embracing these changes, we signal our commitment to our overarching goals, fostering a culture of innovation, and acknowledging the unity and diversity of efforts that contribute to our overall success. As the new logo takes center stage, it becomes a symbol of Mosaic’s evolution, capturing the essence of an organization that is not only ready for the future but actively shaping it.

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