Exploring anything new can be intimidating and we recognize that many young Jews may first connect with Judaism through experiences seen as non-intimidating, like social activities, networking events and Shabbat dinners. We will ensure that our ecosystem is full of opportunities to connect young Jews in ways that feel most comfortable and non-threatening.
Our mission cannot be achieved without robust and compelling Jewish content underlying everything we do. We will hold our partners accountable to offer content that enriches, challenges, inspires and empowers the next generation.
The cornerstone of creating deep connections is delivering transformative experiences to serve as a catalyst for further exploration. We will seek to increase the number and availability of high quality experiences.
Collaboration is absolutely imperative to ensuring ongoing engagement of young Jews. We will ensure partners in our ecosystem are actively engaging with each other to create an exponentially stronger and longer-lasting connection.
Despite our focus on cutting-edge technology, we will not always be able to anticipate what new trends, ideas, or programs may emerge in the world. We may discover compelling opportunities that we had not anticipated. To enable us to capitalize on these opportunities, we will set aside funds to invest and integrate new, innovative ideas and programs as they emerge.
It is crucial that our ecosystem is at the forefront of rapidly evolving digital technology to ensure that we engage with young Jews on the platforms they already use. We will invest in a platform that will offer compelling Jewish content and applications, allowing young Jews to foster connections, and learn about opportunities.
Transformative experiences with engaging content require remarkable people to bring the message and experience home. We will work to acquire, train, and empower, strong educators, engagers, and role models to ensure that our programs and touch points are truly transformative.
Summer camps may be the first place where young people actively engage in a Jewish community. We will invest in this critical touch point to create more capacity and stronger programming.
For teens, a trip to Israel has been shown to have a tremendous impact on their connection to Judaism. We will invest to increase capacity, quality, variety, and affordability of these important journeys.
College represents the first point where young Jews can truly carve their beliefs and character with the autonomy of living independently. We will invest significantly in providing attractive and engaging programs for students at academic institutions around the world.
Young adults (ages 22-35) represent a diverse population of Jews with varied interests, living through many defining moments. Our work with this group will focus on innovative recruitment models, personal relationships, professional networks, and engagement around their areas of interest.
With millennials increasing focus on social issues and community, we will provide service opportunities with Israelis both locally, in Israel, and around the developing world, creating rich, meaningful experiences while building lasting bonds with young Jews and their Israeli peers.