Summer camps may be the first place that young people actively engage in a Jewish community. Our investment in this critical touch point will increase capacity at summer camps around the world and enhance their programming.
For teens, a trip to Israel has been shown to have a tremendous impact on their connection to Judaism. We aim to increase capacity, quality, variety, and affordability of these life-altering journeys.
College represents the first point at which young Jews can leverage their autonomy to truly develop their beliefs and values. Our support provides attractive and engaging programs for students at academic institutions around the world.
Young adults (ages 22-35) represent a diverse population of Jews with varied interests, living through many defining moments. Our work with this group will focus on innovative recruitment models, personal relationships, professional networks, and engagement around their areas of interest.
With millennials paying more attention to social issues and looking for ways to give back to their communities, we will provide service opportunities in Israel and around the developing world that create rich, meaningful experiences while building lasting bonds with their fellow Jews and Israel.
Exploring anything new can be intimidating and we recognize that many young Jews may first connect with Judaism through experiences seen as non-intimidating, like social activities, networking events and Shabbat dinners. We will ensure that our ecosystem is full of opportunities to connect young Jews in ways that feel most comfortable and non-threatening.
Our mission cannot be achieved without robust and compelling Jewish content underlying everything we do. We will hold our partners accountable to offer content that enriches, challenges, inspires and empowers the next generation.
The cornerstone of creating deep connections is delivering transformative experiences to serve as a catalyst for further exploration. We will seek to increase the number and availability of high quality experiences.
Transformative experiences with engaging content require remarkable people to bring the message and experience home. We will work to acquire, train, and empower, strong educators, engagers, and role models to ensure that our programs and touch points are truly transformative.
Collaboration is absolutely imperative to ensuring ongoing engagement of young Jews. We will ensure partners in our ecosystem are actively engaging with each other to create an exponentially stronger and longer-lasting connection.
It is crucial that our ecosystem is at the forefront of rapidly evolving digital technology to ensure that we engage with young Jews on the platforms they already use. We will invest in a platform that will offer compelling Jewish content and applications, allowing young Jews to foster connections, and learn about opportunities.